Website Promotion & SEO

Website Promotion

Website promotion is the combined use of a range of marketing and advertising techniques to drive traffic to a website.

It usually targets search engine traffic through paid and unpaid keyword listings, uses banner ads and pay per click advertising, involves link exchange or affiliate marketing, and includes URL submission to online directories.

These are just a few of the many different ways that you can promote your website online.

  • Social Media Marketing - There are hundreds of social media sites on the web and adding back links to your site can boost your ranking
  • Pay per Click - use Google AdWords or any other system to advertise your website, you pay only when a visitor click on the link to your website.
  • Banner Advertisement - place graphic banner with links to your site on popular websites.
  • Directory submission- A categorized index of websites that does not use robots is called a directory. All sites that are indexed are submitted manually. You need to submit your website under a relevant category, after which an editor will review your site and then accept or reject your site according to its content.
  • Search engines submission- submit to all the major search engines (Google, Yahoo etc.)
Search Engine Optimizations

SEO is an abbreviation for search engine optimization; it is used to describe the process designing your website in a way that it will appear higher in search engine rankings.

A website that's optimized for search engines can reap huge benefits on to your website and your business.

Search engines often turn a blind eye to what you might assume are some of the web's most attractive pages. Just think of the tools many designers use to make web pages exciting. Great illustrations, stunning photos, animation and sweet music. Chuck them all onto your page and the world's most important web 'spiders' might well crawl right past.

Some of the most basic aspects of search engine optimization include:

  • Finding words and phrases that Internet users are looking for. Target the wrong keywords and your efforts will be in vain.
  • Placing these important words and phrases in prominent places on each page, for example page title, headings, links
  • Writing efficient HTML code that search engines can easily sift through.
  • Providing great content that other websites will want to link to.
  • Optimize your website pages by making sure your top keywords appear in your meta tags and content.
  • Make sure you provide quality content that has something unique to offer and that has keywords or key phrases people might search to find your site.
  • If you sell products, give something away free (The word "free" is one of the top most searched words on the Internet).
  • Build quality links to your site pages from other well ranked sites on your target search engine.